Tafel Lager Partners with top Namibian Influencers for the new #BeBrave Campaign
Tafel Lager, the Namibian heritage beer brand, is partnering with local talent to kickstart its next chapter. The brand has embarked on a new campaign that aims to inspire Namibians to tap into their own bravery. It highlights and celebrates those Namibians who embody the essence of brave.
“We’re raising a glass to everyday Namibians and their undying spirit to pursue their passions and fulfil their dreams: We call this brave,” said Tafel Lager’s Senior Brand Manager, Elize van Kradenburg.
Among the personalities to be featured in the campaign are multi award-winning muso and businessman King Tee Dee, former Brave Warriors midfielder and current coach Collin Benjamin, acclaimed actor and media personality Adriano Visagie, as well as popular performer and entrepreneur, Lieutenant Shitana.
While the campaign is a fresh perspective for the brand, it remains rooted in the history and heritage that Tafel has built over the years. “Tafel Lager has always been the beer that connects all Namibians, and this campaign is an ode to them for their loyalty through the years,” said Van Kradenburg.
The campaign will span TV, radio, social media, billboards, and print alike. This is an exciting new direction for Tafel Lager and a bold new way to hero Namibians who, by being brave in their own craft, inspire all of us to do the same.
#BeBrave #TafelLager #NamibianLikeYou
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