WHEN I DRINK, I DON’T DRIVE

The greatest trait of Namibians is our resilience as a nation. It is commendable how we continue, as a nation, to single-mindedly rally behind the safety and responsible consumption message. It #TakesaNation indeed. That said: time is drawing us closer to the holidays and most of us will be spending quite some time on the road. It therefore goes without saying that it is time to elevate our voices and remind each other to adhere to Road Safety rules. Driving under the influence is especially one of the causes of road accidents. Creating awareness around this issue is everyone’s responsibility and should not be left to the government alone to reiterate.

Below stats from the Motor Vehicle Accident Fund for year to date comparison over 2021 to 2022 – over the period 1 January until 28 August:
2021 2022
Crashes 1948 1983
Injuries 3434 3396
Fatalities 325 305
Namibia has seen thousands of lives lost on our roads over the past years – a reality that has placed this country as one of the nations with the highest road accident and fatality rates. Reckless behaviour and driving under the influence have been identified as major contributors to this unfortunate reality. NBL has committed to promote responsible behaviour through road safety campaigns since 2006. We have further set ourselves at the forefront of addressing the threat of irresponsible and life-threatening act of driving under the influence of alcohol. We continue to support local efforts to curb road accidents since our very first donation of 10 breathalysers in 2006 to the Namibian Police (NAMPOL). We will continue to support government and other stakeholders in the fight against unsafe road behaviour. Over the past years, our DON’T DRINK & DRIVE and ENJOY RESPONSIBLY campaigns were but a part of our contributions to this fight. Further initiatives also include our EduDrink Programme through which we provide education on the repercussions of alcohol abuse. This empowers our end users to make better decisions when consuming alcohol.

EduDrink

We launched EduDrink to promote and educate on responsible drinking. Watch our six-part video series and test your knowledge with a quick quiz to help you make informed and responsible drinking choices. You’ll be amazed at how much you will learn.
lefa
We have reaffirmed our long-standing relationship with Lefa shuttle and cab service to the tune of N$ 250,000. This sponsorship is also testimony to NBL’s continued commitment to support responsible drinking. Since our first investment into the startup in 2018, the ride sharing platform has grown exponentially, providing more than 146 000 rides to the public while growing its driver fleet to more than 40. Lefa